In Movie Sequel Titles, Audiences Prefer Names To Numbers
Movie audiences prefer sequels with names to those with numbered titles, according to a paper in the October Journal of Consumer Research. In one study, subjects were shown a made-up movie title —“Daredevil 2” or “Daredevil: Taking It to the Streets” — and asked to read a plot summary. Those who saw the second title spent more time reading the summary, remembered more, and rated the hypothetical movie more highly.
2.6 Average rating given to proposed movie "Daredevil 2"
3.12 Average rating given to "Daredevil: Taking It to the Streets"
3 votes
