"Casino Royale" a safe bet for marketers
Bond is back. And so are many of the brands that have been featured in previous James Bond features, some going as far back as the first film, 1962's "Dr. No."
Along with their prominent placement in "Casino Royale," six brands -- Heineken, Ford, Smirnoff Vodka, Sony Electronics, Sony Ericsson and Omega watches -- have spent more than $100 million on media and other promotional support for the movie, which opened Friday with British actor Daniel Craig in his maiden voyage as agent 007.
Bond is one of the rare film franchises that began...
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