Snakes on the wane

Why didn't the snakes have legs?
That was the question hissing around Hollywood yesterday as the town tried to parse why the unprecedented hype surrounding the comic thriller Snakes on a Plane failed to jump from the Internet into the real world, leaving the studio New Line Cinema with only $13.8-million (U.S.) from weekend screenings. With an additional $1.4-million from late-night shows last Thursday, Snakes took in enough to win first place in the weekend's box-office race, but the tally was 50 per cent less than some forecasts.
"You...
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