Borat star's next film sparks bidding war
"Bruno," English comedian Sacha Baron Cohen's follow-up to next week's release "Borat," triggered an intense bidding war in Hollywood on Thursday.
By early evening, sources said leading contender Universal Pictures had offered more than $42 million for worldwide rights to the film.
As in the case of "Borat," Jay Roach would produce with Baron Cohen. No director is on board, though it has been reported that Baron Cohen wants to shoot the movie in the summer.
In "Bruno," he will call upon another of his alter egos, a gay fashionista...
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